Criniti's

Criniti's is a Southern Italian Restaurant with locations across Sydney, Melbourne, Brisbane and Perth.

As the PR & Events Manager, I managed all aspects of events and PR for venues statewide. This also included digital marketing, creative, partnerships, EDMs, social media, internal and external advertising, media liaison, etc.

During my time at Criniti's the company was named Australia's Favourite Italian in the LifeStyle Food "I Love Food Awards", 2012.

Some highlights include:

• Introducing the "I LOVE CRINITI'S" concept, which evolved from a simple social media competition to billboards at Town Hall station and was used for a number of years in Criniti's marketing collateral.

• Establishing partnerships to cater VIP events such as MAXIM Magazine's 1st Birthday at Marquee.

• Producing the Miss World Charity Fashion Show & Italian High Tea for Erin Holland, Miss World Australia 2013.

• Boosting the Criniti's Facebook page to its highest level of engagement through the "Criniti's Snapped" photo competition.

• Launching "Australia's Biggest Morning Tea" across all Criniti's restaurants and creating the concept of the Italian High Tea.

• Growing the Criniti's loyalty program by developing a campaign promoting the new Criniti's House Car, the Rolls-Royce Phantom.

• Liaising with media outlets such as NOVA, Today FM and 2GB to promote Criniti's, featuring celebrities such as Kyle Sandilands.