Traff1k Digital – True Alliance

Traff1k Digital is an international digital marketing agency with offices in Australia and New Zealand. Traff1k works across strategy, content, social, development, search, design and brand.

Whilst at Traff1k Digital my role as Digital Account Manager was to manage the True Alliance portfolio. True Alliance is one of the largest distributors in the Australian and New Zealand markets. True Alliance is home to some of the world’s most famous “must have” brands including: Ben Sherman, Coach, Lacoste, Lee, Nautica, Riders, Rockport, Speedo, Teva, The North Face, UGG and Wrangler.

Traff1k Digital developed a blended search strategy to increase revenue for a number of True Alliance brands via their eCommerce platforms. I was the bridge between the search team and the client. Ensuring maximum client satisfaction across all 12 brands. Helping clients with Search Engine statistics, Google Analytics and other tools using any opportunity to up sell new tools and concepts. Reporting to brand managers and digital director on a monthly basis.