Mooberry Dessert & Breakfast Bar
Mooberry is a Dessert & Breakfast Bar, that was founded in Newtown, Sydney. Mooberry opened its second location in Rhodes and then a third premises in Neutral Bay, which became their flagship store with three levels of desserts.
I worked with Mooberry as a Marketing & Events consultant to re-brand the company from "Mooberry Real Froyo & Smoothies" to "Mooberry Dessert & Breakfast Bar", and launched two new locations in Rhodes & Neutral Bay (Flag Ship Store). This included producing a Media/VIP Launch, School & Office Promotions and Public Grand Openings.
I worked with the team at Mooberry to produce all aspects of the events. This involved event management, PR, entertainment, promotion, social media, sponsorship & partnerships, liaising with local council, operations, logistics and everything in between.
Some highlights whilst at Mooberry include:
Grand Opening - Rhodes
The Mayor of the City of Canada Bay, Angelo Tsirekas, cut the ribbon to open the store as 1000's of locals rushed in to enjoy a complimentary frozen yoghurt.
LIVE performance from Young Men Society (YMS), who featured on X-Factor, and a LIVE show from Sure Shock Tricksters, as seen on Australia's Got Talent.
Engaging the community by creating a family friendly day with face painting, balloons and hugs from the Mooberry mascot, while supporting the Sydney Children's Hospital Foundation with a gold coin donation.
Great PR with the event being showcased in the local newspaper, Inner West Courier.
Media/VIP Launch - Neutral Bay
100's of VIP's, Celebrities and Food Bloggers flocked to the exclusive red carpet VIP preview of Mooberry's 3 level flagship Dessert & Breakfast Bar.
The event featured partnership with Porsche Centre Willoughby, Patrón Tequila, Peroni Nastro Azzurro, Koppaberg Cider, Reid Cycles, DJ Warehouse and Showpo.
LIVE entertainment from Adam Katz and his band created a great atmosphere as guests enjoyed complimentary frozen yoghurt and refreshments.
PR/Media: The event had over 50 positive food blogger reviews and was featured in the North Shore Living Magazine.
Social media: Influencers created a buzz online with 100's of guest using the hashtag #mooberryneutralbay
Testimonial: “Carlos was able to not only meet but exceed all our expectations. His professionalism and readiness to go above an beyond was refreshing. Carlos’ high attention to detail resulted in a polished and flawless experience throughout this project”.
John Nguyen
Co-owner & Co-founder | Mooberry Dessert & Breakfast Bar
